Though it’s only reflected light emitting different frequencies of the photon wave spectrum, colours are often much more than just that.  They can describe emotions, nations, ideas, or even memories. But just like many other cultural discrepancies, the meaning of colour tends to change as you move around the globe. This infographic shows how we associate colors with various feelings and ideas of different cultures around the world.

Divided into 10 subgroups, these broad regions are divided on this circular graph to show how each culture would choose to represent a facet of emotion or idea by colour.  Some are unanimous – Red for passion, black as evil – while others are completely different.

For the record – respect ranges from grey to white to silver to gold depending on which region of the world you are from :-)